In 2017, Peruri, Indonesia's state-owned security printer and mint, embarked on a significant rebranding journey by launching a new logo at the Indonesia Business and Development Expo (IBDExpo). This event, held at the Jakarta Convention Center, was a pivotal moment for Peruri, signaling its transition towards a more modern and digitally focused entity. The new logo represented Peruri’s commitment to innovation, digital security, and its evolving role in the nation’s economic landscape.

Our team played a crucial role in ensuring the success of this launch. We partnered with Peruri to design and implement a booth that not only showcased their new brand identity but also highlighted their extensive range of products and services. The booth was strategically designed to attract and engage visitors, featuring interactive displays and multimedia presentations that illustrated Peruri’s capabilities in banknote printing, security documents, and digital security solutions.

One of the standout features of the booth was its emphasis on digital engagement. We integrated social media platforms into the booth experience, encouraging visitors to share their experiences online. This approach not only amplified the reach of the event but also positioned Peruri as a forward-thinking company in tune with contemporary digital trends. The success of this strategy was evident as the booth won the #1 Best Social Media award, recognizing its impact and reach on digital platforms.

The interactive elements of the booth included demonstrations of Peruri’s latest security printing technologies and digital solutions, such as e-Authentication, e-Identity, and e-Payment systems. Visitors could engage with these technologies firsthand, providing a tangible sense of Peruri’s innovative offerings. Additionally, the booth featured a historical display that traced Peruri’s journey from its establishment in 1971 to its current status as a leader in high-security printing and digital security.

The design of the booth itself was another highlight, earning the 2nd Best Booth Design award. It combined modern aesthetics with functional design elements, creating a space that was both visually appealing and informative. The layout facilitated easy navigation and interaction, ensuring that visitors could seamlessly explore Peruri’s products and services. The use of high-quality materials and advanced display technologies further enhanced the overall experience, making the booth a focal point of the expo.

The successful launch of the new logo and the award-winning booth design were the results of meticulous planning and execution. Our team worked closely with Peruri to ensure that every aspect of the booth aligned with their rebranding goals. From the initial concept to the final implementation, we focused on creating a cohesive and impactful presentation that would resonate with the expo’s diverse audience.

In conclusion, the Peruri logo launch at the Indonesia Business and Development Expo 2017 was a milestone event that effectively showcased the company’s commitment to innovation and digital transformation. Through a combination of strategic booth design, interactive displays, and effective social media integration, we helped Peruri not only unveil their new logo but also enhance their brand presence and engage with a broader audience. The accolades received for booth design and social media impact underscore the success of this collaborative effort, positioning Peruri as a modern, innovative, and digitally savvy organization.