In 2017, Philips partnered with Sign Indonesia to launch their new range of rice cookers, marking a significant milestone in home appliance innovation. The event, meticulously organized to showcase the advanced features of Philips' latest rice cookers, was a testament to the company's dedication to enhancing the culinary experiences of households. Our team played a pivotal role in ensuring the success of this launch by designing an engaging and interactive booth that captivated the attendees.

The new Philips rice cooker models featured state-of-the-art technology designed to simplify and improve the cooking process. Key innovations included smart 3D heating, which ensures even heat distribution for perfectly cooked rice, and multiple cooking modes tailored to different types of rice and recipes. These features were prominently highlighted in the booth through live demonstrations and hands-on experiences, allowing visitors to witness the benefits firsthand.

One of the standout models introduced was the Philips Digital Rice Cooker with Fuzzy Logic technology. This model offered ten different cooking modes, including settings for white rice, brown rice, sushi rice, quick cooking, porridge, slow cooking, soup, steaming, cake, and stewing. The versatility and ease of use of this rice cooker were demonstrated through various cooking sessions held at the booth, showcasing how users could effortlessly prepare a wide range of dishes with just a few button presses​.

Our team worked closely with Philips to create a booth that was not only visually appealing but also functionally effective in demonstrating the product's capabilities. The booth design incorporated interactive elements such as touchscreen displays and cooking stations, where attendees could try out the rice cookers themselves. This hands-on approach was crucial in helping potential customers understand the practical benefits of the new technology.

In addition to the product demonstrations, the booth also featured educational segments where Philips representatives explained the science behind the smart 3D heating and Fuzzy Logic technology. These segments were designed to engage visitors and provide them with a deeper understanding of how the rice cookers could enhance their cooking experiences. The booth's design and interactive elements were so well received that it won the 2nd Best Booth Design award at the event.

Moreover, our collaboration with Philips extended to a comprehensive social media strategy. We leveraged various platforms to generate buzz around the launch event, using hashtags, live updates, and interactive posts to engage a broader audience. This strategy was highly successful, earning the booth the #1 Best Social Media award. The social media campaign not only increased foot traffic to the booth but also enhanced brand visibility and customer engagement online​.

The successful launch of Philips' new rice cookers in collaboration with Sign Indonesia demonstrated the power of innovative technology combined with effective marketing and engagement strategies. The event not only highlighted the superior functionality and convenience of Philips' appliances but also reinforced the brand's commitment to improving everyday cooking experiences. Through our efforts, we helped Philips connect with their target audience in meaningful ways, ensuring a memorable and impactful product launch.