In 2020, the Indonesian snack brand Sukro teamed up with Garena's Call of Duty Mobile to create a unique and engaging event booth. This partnership, held at a prominent gaming event, was a strategic move to integrate Sukro’s popular snack products with the dynamic and immersive world of Call of Duty Mobile. The collaboration aimed to tap into the extensive gaming community and enhance Sukro's brand visibility among a younger, tech-savvy audience.The event booth was designed to be a captivating space where attendees could experience the thrill of Call of Duty Mobile while enjoying Sukro snacks. The booth featured multiple gaming stations where visitors could engage in live gameplay sessions, compete in mini-tournaments, and win exclusive prizes. The immersive setup included themed decorations, live demonstrations, and interactive elements that highlighted the synergy between the Sukro brand and the Call of Duty Mobile game.Garena, the publisher of Call of Duty Mobile in several regions including Southeast Asia, saw this partnership as an opportunity to enhance the game’s community engagement and provide a memorable experience for players. The booth was equipped with high-end gaming devices, ensuring that participants could enjoy seamless and high-quality gameplay. Sukro’s branding was prominently displayed throughout the booth, creating a strong visual connection between the snack brand and the gaming experience.One of the key highlights of the event was the live competitions hosted at the booth. These competitions attracted a large number of gaming enthusiasts, eager to showcase their skills and win prizes. Sukro capitalized on this by offering branded merchandise and product samples to participants and winners. This not only increased brand awareness but also allowed Sukro to directly interact with potential customers in a fun and engaging environment.Additionally, the booth featured meet-and-greet sessions with popular gaming influencers and streamers, further drawing in crowds and generating buzz. These influencers shared their experiences on social media, amplifying the reach of the event and driving more traffic to the booth. The integration of social media promotions ensured that the collaboration received extensive online coverage, attracting even those who could not attend the event in person.The partnership between Sukro and Call of Duty Mobile exemplified how brands from different industries can collaborate to create unique marketing experiences. By aligning with a popular mobile game, Sukro was able to reach a broader audience and create a lasting impression. The event not only boosted Sukro’s brand visibility but also reinforced Call of Duty Mobile’s position as a leading mobile game in the region.In conclusion, the Sukro x Call of Duty Mobile 2020 event booth was a successful example of cross-industry collaboration. The engaging setup, live competitions, and influencer interactions created a vibrant and memorable experience for attendees. This partnership demonstrated the potential of integrating gaming with brand marketing, offering valuable insights for future collaborations. Through this event, Sukro effectively leveraged the popularity of Call of Duty Mobile to enhance its brand presence and connect with a younger, gaming-centric audience.4o